Privacy Policy
Last updated: Sep 1st 2026· Applies to Singapore only, under the Personal Data Protection Act 2012 (PDPA)
1. About this policy
This Privacy Policy explains how Laurene Living (“Laurene”, “we”, “us”, “our”) collects, uses, discloses, and protects personal data through our website, WhatsApp Business, and email communications. This policy is written for users located in Singapore and is governed by the Personal Data Protection Act 2012 (PDPA).
2. Personal data we collect
Depending on how you interact with us, we may collect:
- Name
- Contact number
- Email address
- Delivery address
- Order and purchase history
- Payment confirmation details (card and payment details are processed directly by our payment provider and are not stored by us)
- Messages you send us via WhatsApp Business, email, or our contact form
- Website usage data collected through cookies (see Section 8)
3. How we collect personal data
- When you place an order on our website
- When you sign up for email updates
- When you message us on WhatsApp Business
- When you submit a contact or enquiry form
- Automatically, through cookies, when you browse our website
4. Why we collect, use, and disclose personal data
We use your personal data to:
- Process and deliver your orders
- Respond to enquiries and provide customer service
- Send order confirmations and delivery updates
- Send marketing communications by email or WhatsApp, where you have given consent
- Improve our website and product offering
- Comply with legal and regulatory obligations in Singapore
5. Consent
By submitting your personal data through our website, WhatsApp, or email sign-up, you consent to our collecting, using, and disclosing that data for the purposes set out above. You may withdraw consent for marketing communications at any time by clicking unsubscribe in an email, replying “STOP” on WhatsApp, or emailing our Data Protection Officer. Withdrawing consent does not affect anything already done with your data, and may affect our ability to process an order already placed.
6. Disclosure of personal data
We do not sell personal data. We may share personal data with:
- Delivery and courier partners, to fulfil orders
- Our payment processing provider, to process payment
- Our email marketing platform (MailerLite), to send updates and newsletters
- WhatsApp Business (Meta Platforms), to communicate with you
- Website hosting and IT service providers
- Singapore government authorities, where required by law
Some of these providers may store or process data outside Singapore. Where this happens, we take reasonable steps to ensure the data receives a standard of protection comparable to the PDPA, in line with the Transfer Limitation Obligation.
7. Data retention
We keep personal data only for as long as necessary for the purposes it was collected, or as required by law. Order records are kept for accounting and warranty purposes. Marketing contact details are kept until you unsubscribe or ask us to delete them.
8. Cookies
Our website uses cookies, small text files stored on your device, to keep the site working, understand how visitors use it, and remember your preferences. You can accept, reject, or manage cookies through the cookie banner on our website, or through your browser settings. Rejecting non-essential cookies will not affect your ability to browse the site or place an order.
9. Marketing and Do Not Call
If we ever contact you by phone call, SMS, or fax for marketing purposes, we will do so in line with the Do Not Call provisions of the PDPA. Email and WhatsApp marketing messages are sent only where you have given consent, and you can opt out at any time using the methods described in Section 5.
10. Protecting your personal data
We use reasonable security arrangements to protect personal data against unauthorised access, use, or disclosure, including restricted staff access to customer records and secure payment processing through our payment provider.
11. Keeping data accurate
We take reasonable steps to keep personal data accurate and complete. You can help by keeping your contact and delivery details up to date when you order or write to us.
12. Access and correction
You can ask to access or correct your personal data by contacting our Data Protection Officer below. We will respond within a reasonable time in line with the PDPA. A reasonable fee may apply for access requests, and we will tell you the fee in advance.
13. Children
Our website and products are not directed at individuals under 18. We do not knowingly collect personal data from children.
14. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “last updated” date. Continuing to use our website after changes take effect means you accept the revised policy.
15. Contact us
For any question, concern, or request relating to this Privacy Policy or your personal data, contact our Data Protection Officer:
Data Protection Officer: Laurene
Company: Laurene Living
Email: kwek85@hotmail.com
Registered address: 65A Cavenagh Road #06-11, S229620
UEN: UEN k trading hub. 53462019A